» Annual Fund
» Governance, Finance & Administration
» Major Gifts, Capital Campaign & Planned Giving
» Public Relations & Marketing
Track Dean: Laura Auchincloss,
CFRE, Assistant Vice President, Direct Marketing
& Special Gifts, Sunnybrook & Women’s
Foundation, Toronto, ON
Sessions will be held in Hennepin
North.
| Segmentation
for Success in Annual Giving |
| Sunday,
June 15 |
10:35
to 11:50 a.m. |
|
Not all donors or prospects
are created equal. Learn how you can increase
net revenue from your annual giving program
by applying careful data analysis and donor
base segmentation.
Neil Gallaiford,
President, FRM Consulting, Richmond Hill,
ON |
|
Maximizing
Monthly Giving |
| Sunday,
June 15 |
1:30
to 2:50 p.m. |
|
Making the most of your
monthly giving program . . . starting your
program, acquiring donors, minimizing attrition,
communicating with and upgrading donors
through cultivation and stewardship.
Liza Jerome,
CFRE, Director, Community Development, The
Hospital for Sick Children Foundation, Toronto,
ON
Rosemary
Oliver,
CFRE,
Resource
Development
Director,
Amnesty
International,
Toronto,
ON
Download
powerpoint
presentation
here.
|
|
SARS - Challenge or Opportunity |
| Sunday,
June 15 |
3:40
to 5:00 p.m. |
|
A panel of Hospital President,
Foundation
President
and
Hospital
VP,
Communications
review
the
landscape
in
the
wake
of
SARS.
Includes
impacts
on
fundraising
and
the
public's
confidence
in
our
health
care
system.
Gina
Rosen,
CFRE,
President,
Markham
Stouffville
Hospital
Foundation,
ON
Jim
Maclean,
MD,
President,
Markham
Stouffville
Hospital,
ON
Maria
Milanetti,
Vice-President,
Communications,
Rouge
Valley
Health
System,
Toronto,
ON
Download
powerpoint
presentation
here.
|
|
Maximizing
the Value of Your Tributes Program |
| Monday,
June 16 |
8:45
to 10:00 a.m. |
|
This session will motivate
participants to maximize the value of their
organization’s tribute (i.e. in memory
and in honour) giving program. Trace the
development of a proactive tribute program
that acts as a source of new prospects for
both major and planned gifts. The entire
process of program development, from building
a business case for additional resources,
to coordinating administrative procedures
within the foundation, to marketing the
program internally and externally, will
be covered.
Marilyn Kerfoot,
LLB, Director, Gift Planning, VGH &
UBC Hospital Foundation, Vancouver, BC
Jennifer Ingham,
Senior Gift Planner, VGH & UBC Hospital
Foundation, Vancouver, BC |
|
Special
Gifts |
| Monday,
June 16 |
10:35
to 11:50 a.m. |
|
Major and planned giving
programs are successful when you have an
integrated and effective annual giving program
from which to identify and cultivate prospects.
Discover how the Montreal Children’s
Hospital Foundation maximized a post-capital
campaign opportunity and built a strong
donor club, the Governors’ Circle,
through direct mail and face-to-face solicitation.
Learn how you too can build your high-end
individual donor base and get your board
and other volunteers actively involved in
the process.
Stacey-Diane Scott,
CFRE, Director of Annual Support, The Montreal
Children’s Hospital Foundation, QB |
|
I
Work, I Give, I Care – Employee Fundraising
Campaigns |
| Monday,
June 16 |
1:40
to 2:50 p.m. |
|
Getting back to the grass
roots of fundraising for our family campaign,
St. Joseph’s Health Care London and
London Health Sciences Center joined forces
to motivate and thank staff for inspiring
their community to give.
Nadia Zeversenuke,
Development Officer, St. Joseph’s Health
Care Foundation , London, ON |
|
Hot
Topics in Annual Giving |
| Monday,
June 16 |
3:40
to 5:00 p.m. |
|
The audience will be introduced
to several ‘hot’ topics in the
annual giving field — innovative concepts,
techniques and ideas that are proving to
be successful and could be positive additions
to any annual giving mix, with ample opportunity
for questions and discussion.
Peter W. Blakely
(Facilitator), President, Blakely Epton
and Associates Inc., Toronto, ON
Panel members to be
announced. |
|
