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» Leadership Tracks
» Major Gifts/Planned Giving/Capital Campaigns Track
» Finance, Governance & Administration Track
» Special Topics Track
» Public Relations Track (HCPRA)


Major Gifts/Planned Giving/Capital Campaign Track

TRACK DEAN:
Andrea Page, CFRE, Executive Director, Stratford General Hospital Foundation


SUNDAY, JUNE 6
10:00 - 11:20 am

    1. CAPITAL CAMPAIGNS FOR SMALL SHOPS IN RURAL AREAS
    Raising $1 million can seem a daunting enough challenge for any organization, and certainly no less so for a brand new organization in a one-person shop where the Executive Director had no prior experience in fundraising. Ms. Spencer shares her experiences in raising over $1 million in rural Saskatchewan in a catchment area of 12,000 people and in a period of drought, a poor investment climate and amid provincial healthcare reform.

Jan Spencer,
Executive Director, North Central Health Care Foundation


SUNDAY, JUNE 6
1:40 - 3:00 pm
    2. AN A-TYPICAL APPROACH TO A MAJOR CAPITAL CAMPAIGN
    Credit Valley team members present details on changes made to implement a strategic community-wide campaign to raise $50 million without a formal cabinet or campaign counsel. Flexibility, spontaneity and market opportunism will be explored. Subjects covered include structure and re-structure of the campaign, timelines, cost effectiveness, public relations, budgeting and donor/team relations.
Wayne Fyffe
President & CEO
Credit Valley
Hospital Foundation 		Norma Bandler
President
Credit Valley
Hospital Foundation

 Michael Murphy
Chairman
Credit Valley
Hospital Foundation		 Mridula Joyner, CFRE
Campaign Director
Credit Valley
Hospital Foundation


SUNDAY, JUNE 6
3:40 - 5:00 pm
    3. THE ART OF ASKING: HOW TO ASK FOR $1 MILLION
    Major gifts and capital campaigns are the tools that transform hospitals and their foundations. Yet, most people are afraid to ask for large, transformational gifts. This session will highlight the top ten reasons people give and cultivation steps before the “ask”. Topics will include: preparing for the visit, six steps for success, dealing with objections and follow-up. Participants will have the opportunity “role play” with their colleagues.

Gina Eisler, CFRE
Vice President & Campaign Director
Hamilton Health Sciences Foundation		 Chris McGarvey
Associate Campaign Director
Hamilton Health Sciences Foundation



MONDAY, JUNE 7
8:30 - 10:00 am
    4. ENSURING “MULTI-SUCCESS” MULTI-SITE, MULTI-INSTITUTION CAMPAIGNS
    This session will review all aspects of multi-site/multi-institution
    campaigns, from the conception and planning stage, to implementation,
    to post-campaign activities. Other highlights include the pros and cons
    of such campaigns and how to properly structure the partnership.
    Through a “team approach”, the session will provide both the consultant
    and client perspective on multi-site multi-institution campaigns.

Michael Logue
Senior Vice President
Ketchum Canada Inc.		 Nancy Hewat, FAHP
Executive Director
Grand River Hospital Foundation		 Rob Donelson, CFRE President
St. Joseph’s Healthcare
Foundation, Hamilton


MONDAY, JUNE 7
10:40 am - 12:00 pm
    5. USING MARKET RESEARCH TO DRIVE PLANNED GIVING
    A proactive legacy giving approach can bring structure to your planned giving program. It engages donors, and asks for their advice and input. It can strengthen your relationship with donors-yielding expectancies and solid prospects for further cultivation and solicitation. Participants will learn how market research can effectively identify and qualify solid legacy gift prospects.
Fraser Green, CFRE
Principal, The FLA Group
 Jack Silverstein
Director of Planned Giving
Ottawa Hospital Foundation


MONDAY, JUNE 7
1:40 - 2:50 pm
    6. MAJOR GIFTS: MAKING THE MOVE FROM FIVE FIGURES TO SIX
    This session will illustrate how a strategic major gifts Moves Management program can transform a $10,000 donor into one who makes a six-figure gift. Maximizing development opportunities from prospect identification to volunteer recruitment, to the planning, implementation and evaluation of “moves,” to the eventual realization
    of the ultimate gift.
Rosalie Courage
President, RBR Development
Associates Ltd.