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»
Leadership Tracks
» Major Gifts/Planned Giving/Capital Campaigns Track
» Finance, Governance & Administration Track
» Special
Topics Track
»
Public
Relations Track (HCPRA)
Special
Topics Track
TRACK
DEAN:
Bill Bean: Executive
Director , QEII Foundation,
Halifax , NS
| SUNDAY,
JUNE 6 |
10:00
-
11:20
am |
1. PACKAGING
AND SELLING SPONSORSHIPS
IN PUBLICLY FUNDED
INSTITUTIONS
In this session,
the presenter
will discuss integration
of fundraising
and sponsorship,
the evaluation
of tangible and
intangible assets,
positioning sponsorship
acquisition with
various stakeholders,
conflict of interest,
exclusivity, confidentiality,
policy development
and best practices.
Deborah
Wilson
Senior
Partner,
Performance
Sponsorship
Group |
| SUNDAY,
JUNE 6 |
1:40
-
3:00
pm |
2. LAUGHTER
AND TEARS —
THE POWER OF A
STORY
Let me tell
you a story…
is a common starting
point for the
very best of communicators.
Storytelling is
a powerful tool
in presenting
a charitable case.
The impact of
stories are proven
effective in mail
campaigns, oral
presentations,
face-to-face fundraising,
cause marketing,
and virtually
every aspect of
charitable work.
Come hear the
stories. Come
share your stories.
Come get your
story book, and
come learn about
how to insert
stories into your
communications.
Tim
Cameron,
CFRE
Executive
Director
Saint
John Regional
Hospital
Foundation |
| SUNDAY,
JUNE 6 |
3:40
-
5:00
pm |
3. RETENTION
AND MENTORSHIP
Retaining
staff is a major
issue for senior
development leaders.
The average development
professional stays
in one position
for 2.3 years
and this has a
significant effect
on programs, relationships
and organizations.
By focussing on
continuing professional
education and
adopting a management
philosophy of
mentoring, we
can change how
long staff remain
in their positions.
As a professional
recruiter for
fund raising staff,
the presenter
will provide insight
into developing
and keeping the
verybest staff
in the business.
Jean
Crawford,
President,
Crawford
Connect |
| MONDAY,
JUNE 7 |
8:30
-
10:00
am |
4. PHILANTHROPIC
TRENDS 2004
Ketchum’s
President and
CEO shares her
latest analysis
of trends in philanthropy
and fundraising
in Canada today.
Based on Ms. Spear’s
rich experience
leading Canada’s
largest fundraising
consultancy, this
session will provide
an in-depth view
of the current
philanthropic
landscape and
the trends that
development professionals
should be factoring
into their fundraising
strategies.
Marnie
Spears
President
and CEO,
Ketchum
Canada
Inc. |
| MONDAY,
JUNE 7 |
10:40
am
-
12:00
pm |
5. DATA BASE
ANALYTICS
The donor
data base is among
the most important
assets of a charity
but the data base
should not be
static nor simply
used for direct
mail campaigns.
Applied analytics
can assist charities
to evaluate donation
patterns, identify
cultivation opportunities,
refine marketing
methods, and get
“the right
ask, to right
person, at the
right time, for
the right amount.”
The result is
effective campaigns.
But “junk
in means junk
out.” The
workshop will
help participants
organize data
input and optomize
data analysis.
Lawrence
Henze
Managing
Director,
Blackbaud
Analytics |
| MONDAY,
JUNE 7 |
1:40
-
2:50
pm |
6. THRIVING
IN A CHANGING
WORKPLACE
Merging health
centres, new staff
arriving, hospital
President changes,
hospital down
sizes, colliding
brands, staff
terminations,
campaign planning,
changing portfolios
... sound familiar?
Seems like the
only thing constant
anymore is change.
So how do we not
only survive in
such a changing
environment, how
do we thrive in
it? This is not
a
stress management
session —
it’s a whole
new way of looking
at work place
relationships.
This high-energy
presentation provides
a humorous look
at some of the
“undiscussables”
that shed a new
light on why staff
and volunteers
act — and
react —
the way they do
... and what you
can do to change
the dynamic and
improve the quality
of work life.
Barb
Fry
President,Work
Place
Dynamix |
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